Digital Literacy And Social Media For Top Executives

Overview

This highly-interactive MBS Digital Literacy & Social Media For Top Executives training seminar has been specifically designed to provide CEOs, Top Executives, Leaders, Captains of Industries, Sales and Marketing professionals the tools, tactics and techniques they require to help them avoid the pitfalls and exploit the incredible marketing opportunities associated with the effective use of internet and social media. Delegates will walk away from this training with practical knowledge on best practices in using the internet and social media platforms to create strong on-line personal and brand identities, improve sales effectiveness, and enable better customer loyalty and retention.

Who to attend

• CEOs and Top Executives
• Sales & Marketing Professionals
• Business Development Team Members
• Customer Service Professionals
• Team Leaders & Supervisors
• Administrators
• HR & Training Professionals
• Accounts Personnel
• Public Relations Professionals

Objectives

By the end of this MBS training seminar, delegates will be able to:

• Implement strategies to engage customers through social media marketing
• Integrate social media marketing tools into existing marketing plan
• Determine which social media channels best fit organizational marketing objectives
• Explain how social media marketing differs from traditional marketing
• Describe best practices and rules of engagement for online sales and marketing
• Improve the brand perception of your business
• Get a unique blend of vision, inspiration and practical skills you can immediately apply

Outline

Fundamentals of Social Media Marketing Strategies

• Training Seminar Overview and Learning Objectives
• Are you keeping up with changing technology?
• Disruptive Innovation
• How social media marketing differs from traditional marketing?
• Benefits of Using Social Media Marketing
• The 4 Ps of Media Marketing
• Social Media’s Impact on Customer Service
• Leveraging Blogs, Twitter, Facebook, YouTube, and LinkedIn Marketing

• Body Language Skills to Enhance Video Presentations
• How to make a video go viral?
• How to Use Questioning Skills to Identify Customer Expectations and Service Requirements?
• Keys for Designing a Multi Media Sales Presentation
• The Power of Online Customer Testimonials
• How to turn visitors into customers with conversion optimization?

Booking Information

Location and Date:

London: 25th March – 5th April, 6th – 17th May, 20th – 31st May, 29th July – 9th August, 5th – 16th August, 12th – 23rd August, 14th – 25th October, 28th Oct – 8th November

Dubai: 28th Jan – 8th February , 18th – 29th March , 15th – 26th April, 24th June – 5th July, 15th – 26th July, 21st Oct – 1st November, 9th – 20th December

Houston (Texas): 22nd April – 3rd May, 27th May – 7th June

Madrid: 22nd July – 2nd August, 23rd Sept. – 4th October

Amsterdam: 26th Aug – 6th Sept.

Fee: $5,270 (2 weeks)

$2,870 (1 week