STRATEGIC COMMUNICATION WORKSHOP

Overview:

Strategic Communications (SC) refers to policy-making and guidance for consistent information activity within and between organisations.

The field of communications is broad, encompassing professionals who create news or want to push information to the public (Public Relations, Experts, Public Information and Marketing Professionals); people who deliver news and media to the public (Journalists, Audio and Video Producers, Public Speakers, Educators), and people who study the interplay of media and the society (researchers).   Strategic Communication fuses the “pushing” and the “delivering.” According to Shayna Englin, a public relations and corporate communications speaker at Georgetown, “being strategic means communicating the best message, through the right channels, measured against well-considered organisational and communication-specific goals”.  Therefore, this workshop will help its participants develop and sustain organisational goals through Strategic Communication.

Who to attend:

Marketing Managers, Account Managers, Marketing Research Professionals, Advertising Professionals, Public Relations Practitioners, Business Owners and Entrepreneurs, Directors, Executive Level Managers, Middle to Senior Level Managers, Project Managers.

Objectives:

At the end of the programme, participants in addition, should be able to:

1. Understand  the basics of  Strategic Communications
2. Use Strategic Communication to achieve desired goals
3. Apply proactive Strategic Communication techniques to create alliances, build networks and work effectively
4. Design effective Strategic Communication plans
5. Choose the best Strategic Communication medium for every occasion
6. Craft powerful strategic messages for delivery to upward, downward, or lateral audiences

Outline:

• Strategic Thinking in Communication
• Crafting Memorable Messages and Delivery
• Influencing your audience through different communication styles
• Building Alliances and Networks through effective communication
• Multidirectional Communication: Downward, Upward, Lateral
• Make effective presentations within a Strategic Communication framework.

Location and Date:

Fee: £ 2,597