INTRODUCTION
This MBS, The Sales & Marketing Management MBA training seminar is designed to give participants the time-proven sales and marketing concepts they need to promote business development and enhance sales effectiveness. Today’s rapidly advancing technologies are transforming the business landscape in a way that requires a shift in thinking with respect to the traditional sales and marketing paradigm. It’s your corporate marketing initiatives that ultimately differentiate your brand in the marketplace. By combining a blend of case study theory and real-world practical business issues, this MBS, The Sales & Marketing Management MBA training seminar brings marketing challenges and best practices into the classroom.
This interactive MBS, The Sales & Marketing Management MBA training seminar will give delegates the communication skills, persuasion strategies, and face-to-face, win-win, negotiation techniques they require to close more sales in less time. There is absolutely no substitute for a well trained and motivated sales team. The fact is that sales skill training is critically important and can literally mean the difference between success and failure in today’s competitive business environment. The core learning objectives in this MBS, The Sales & Marketing Management MBA training seminar will be especially beneficial for delegates who are responsible for planning sales and marketing initiatives to increase revenue growth.
- Align sales and marketing Initiatives within the organisation
- Develop sales and marketing strategies and programmes to build a competitive advantage
- Improve sales recruiting, interviewing, and hiring process
- Integrate social media marketing with a traditional marketing plan
- Use the marketing mix to increase business development opportunities
