DBA in Marketing

Credits: 180 ECTS

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Doctor of Business Administration

Duration:

36 Months

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24/7

£4800/ Installment

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4 Installments

Total Tuition £18,000

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About this Course

The DBA in Marketing is a 180 ECTS credits doctoral program designed to equip business students, managers, practitioners, and leaders with high-level knowledge, research, and analytical skills so that they can apply these personal and professional attributes to solve the most complex business problems. In contrast to programs at the master level, the DBA program focuses on the application of theory to real-world business challenges. Students are expected to go through a transformative learning process that enhances their research skills, so they view business situations differently with an emphasis on applying research methods and finding solutions that lead to organizational efficiency, growth, and long-term sustainability.

This is a flexible though rigorous program that can be completed 100% online. Students define the pace at which they complete the program. Based on the pathway that the student chooses (Coursework vs Research), the duration of the program will vary significantly. Most students are expected to achieve the qualification within 3 years of joining the program. However, the research pathway can lead to the qualification in less than 3 years.

The MBS DBA in Marketing program focuses on applied research so that executives, managers, and practitioners can start applying what they learn in the program in their organizations in real-time. We focus on ensuring that our students develop a very high level of expertise in all areas of marketing. The coursework will also focus on the enhancement of research skills, writing skills, presentation skills, critical and analytical thinking skills, and change management skills.

Upon completing the program, students should be able to:

Apply research methodologies to study the business situations and address business challenges

Conduct primary and secondary research to understand business challenges

Apply deep understanding of relevant business and marketing fundamentals and practices to predict outcomes

Develop a high level of command over business communications

Articulate complex ideas, strategies, plans, and tactics in a clear and effective manner

Develop a high level of proficiency in creating meaningful reports that use data collection, data cleaning, data interpretation, and engaging reporting with the use of data visualization

Engage in academic and professional research activities that may lead to publications in peer-review journals

Develop high-level proficiency in applying robust research methodologies, study design, and study conduct in producing a thesis at the end of the program as part of the requirement for the conferring of the doctorate qualification

The MBS DBA program can be completed either through a coursework-based pathway or a research-based pathway. More information is available on these pathways in the curriculum section of this program page.

MBS offers Recognition of Prior Experience (RPE) and thus a formal master’s degree is not mandatory for entering this program. However, a prior bachelor’s degree is mandatory for entry into this program.

Doctor of Philosophy (PhD) Award:

All doctoral candidates are eligible to apply for the Doctor of Philosophy (PhD) award instead of the Doctor of Business Administration (DBA) award. Only one title can be awarded to the doctoral candidate. This selection is required to be confirmed before or immediately after all the requirements for graduation are completed. Those students who had received an exemption for any prior academic qualification through the Recognition of Prior Experience (RPE) are only eligible to receive the DBA award.

Entry Requirements

Master’s or an equivalent recognized academic title in Business and Management
Master’s or an equivalent recognized academic title in any discipline with over 5 years of managerial and/or business experience
Bachelor’s degree or an equivalent recognized academic title in any discipline with over 8 years of managerial and/or business experience

English Language Proficiency:

Our programs are conducted in English language. As such, you must demonstrate intermediate-level proficiency in English language by submitting a Medium of Instruction (MoI) Letter from your previous college or university, that states that the medium of instruction for your degree was English.

If the above letter is not available then you can submit one of the following test score results:

IELTS Overall: 5.5
TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
TOEIC Overall: 555+
PTE Overall: 50+
Duolingo Overall: 90+

English Proficiency Waivers:

The English proficiency test is not required for the following candidates:
– Native English Speakers, OR;
– Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
– Applicants having completed their undergraduate or graduate studies in English, OR;
– 2 years of work experience in an organization where English is the primary language of communication.

Course fees

The fee for enrolling onto this course is £18,000.

Students can make payment using one of the following methods:

Credit or debit card
Bank transfer
Interest free monthly instalments
Paypal
Western Union
ELCAS funding

Career Outlook

The job outlook for graduates of a Doctor of Business Administration (DBA) in Marketing is positive, as there is a high demand for professionals with advanced skills and knowledge in marketing management.

DBA in Marketing graduates can pursue a wide range of career opportunities, including marketing management, brand management, product management, digital marketing, and more. They can work in a variety of settings including corporations, non-profits, government agencies, and consulting firms.

DBA in Marketing graduates are well-equipped for leadership roles, such as chief marketing officer (CMO) or vice president of marketing, where they can make a significant impact on the management and performance of the organization. They can also work as marketing consultants, where they can help organizations to improve their marketing strategy, branding, and digital presence.

The marketing field is expected to continue growing in the coming years, driven by the need for organizations to effectively reach and connect with customers in an increasingly digital and globalized marketplace. According to the Bureau of Labor Statistics (BLS), employment of marketing managers is projected to grow 8% from 2019 to 2029, faster than the average for all occupations.

Overall, the job outlook for graduates of a DBA in Marketing is positive, with strong demand for graduates in a variety of industries and the potential for high earning potential. With a DBA in Marketing, you will have the skills and knowledge to excel in a wide range of roles within the marketing industry and to make a meaningful impact on the management and performance of organizations.

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Campus Graduation

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100% Assignment Based

All module assessments are based on submitted assignments; no exams are required.

Study Online

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