SALES AND MARKETING MANAGEMENT MBA

Overview

This interactive MBS, The Sales & Marketing Management MBA training seminar will give delegates the communication skills, persuasion strategies, and face-to-face, win-win, negotiation techniques they require to close more sales in less time. There is absolutely no substitute for a well-trained and motivated sales team. The fact is that sales skill training is critically important and can literally mean the difference between success and failure in today’s competitive business environment. The core learning objectives in this MBS, The Sales & Marketing Management MBA training seminar will be especially beneficial for delegates who are responsible for planning sales and marketing initiatives to increase revenue growth.

Who to attend

This MBS training course is suitable to a wide range of professionals but will greatly benefit: Marketing Managers or Directors, Sales Managers or Directors, Sales Trainers, Salespeople, Brand Managers, Public Relations (PR) Professionals, Customer Service Professionals.

Objectives

At the end of this MBS training seminar, you will learn to:

1. Describe techniques for optimal recruiting and interviewing of top-producing salespeople
2. Design, implement and manage an effective marketing plan
3. Overcome common sales objections and close the sale
4. Adjust marketing approach and sales presentation style to customer’s “buying style”
5. Use body language to build trust and rapport face-to-face or over the phone

Outline

• Strategies for Recruiting and Training Quality Salespeople
• Presentation Skills and Principles of Persuasion to Improve Sales Effectiveness
• Marketing Best Practices: Methods, Models and Theories
• Coaching and Motivating Salespeople to Achieve Peak-Performance
• Professional Development for Continuous Improvement

Booking Information

Fee: £4,997 (2 weeks)

£2,597 (1 week)